If You Missed It … UBT’s Rebranding

Why Would Any Sane Person Ever Want to Change a Logo (and Rebrand)?

What do they always say, “If it’s not broke, don’t fix it”? Then why would any company want to change an already strong logo and rebrand?

Kevin Keller answered that great question as he shared the ins and outs and ups and downs of Union Bank and Trust’s (UBT) recent rebranding journey with IABC Lincoln members and guests at the chapter’s September 17, 2015, breakfast meeting.

Kevin spoke about the best practices for laying out a rebranding and marketing plan, as his thirty-seven years of marketing and managerial experience include directing all marketing functions from research through delivery system analysis for one of Lincoln and Nebraska’s best-known financial institutions.

His complete presentation is available on YouTube.

Pastor Tom Barber is 2015 Leader in Communication

Leader in Communications

The International Association of Business Communicators (IABC) Lincoln chapter is pleased to announce this year’s recipient of its Leader in Communication Award is Pastor Tom Barber, CEO of People’s City Mission.

Pastor Tom Barber
Pastor Tom Barber, Chief Executive Officer, People’s City Mission

This award is given annually since 1999 to a non-IABC member who exhibits leadership in fostering excellent communication. Winners consistently demonstrate vision and leadership in their commitment to effective business communication. Previous recipients include Tom Casady, Joe Starita, Dr. Steve Joel, Bob Kerrey, Chuck Hagel, Ted Kooser, Scott Young and Christy Hinrichs.

Through his communication and business-skill driven leadership, Pastor Tom has made people realize how easy it is to give to the Mission, whether it’s financially, through donating goods or volunteering time.

Please register to join us as we thank and honor Pastor Tom at our Leader in Communication Award Luncheon on Thursday, October 15, 11:30 a.m.–1 p.m., at the Country Club of Lincoln, 3200 South 24th Street. For those attending, we’ll have a receptacle available for donations of twin size bedding, bath towels, and/or personal hygiene products to the People’s City Mission.

The registration deadline is 5 p.m. on Monday, October 12. If you cannot pre-pay and must pay at the door instead, and/or you have special dietary needs, please email Glenna Parks at glenna.parks@nelnet.net by the deadline. [Note: Due to catering expenses, all registrants MUST cancel 48 hours or more before the luncheon or the pre-pay will not be refunded or a bill will be sent to pay-at-door registrants.]

Online Registration at EventBrite.

Networking Event – Zippin’ Into Zipline – June 18th

Come make your IABC Lincoln social network TRULY social! We’re zippin’ into the party room at Zipline Brewing Co. starting at 4 p.m. – arrive whenever you can and we’ll be there until Zipline closes at 8 p.m. Here’s your chance to hang out, visit and practice some of those networking tips from April’s workshop. Light snacks will be provided; a cash bar will get you some taste or two of Zipline brew. The taproom manager will answer our questions at 5 p.m. Stay as long as your schedule permits!

Zipline logo

Click here to Register for this FREE event!

 

IABC Lincoln Seeks Board Members

IABC Lincoln is recruiting members to serve on its Board of Directors starting this July. If you aren’t already a seasoned leader who’s performed a key volunteer role for our chapter, please consider joining our Board. Some of the benefits include:

  • Build your leadership and meeting management skills
  • Build your professional network in Lincoln, Omaha and beyond
  • Gain an international perspective of our association and profession
  • Take advantage of travel opportunities to represent chapter while networking and gaining professional development, such as Leadership Institute, World Conference and Pacific Plains Region meetings

To learn what roles are available or have your questions answered, contact one of IABC Lincoln’s co-coordinators:

Thanks for considering this valuable leadership and professional development opportunity.

Member Profile: Ryan Teller

by Cassie Martching

Teller, Ryan 015149Ryan Teller is the director of public relations for Union College.

From time to time we track down a member of the Lincoln IABC chapter and ask a few questions so you can get to know them better. This month we talked with Ryan Teller, the communication coordinator for the Lincoln chapter.

IABC: Who is your current employer? 

Teller: I work at Union College, a small private college located in southeast Lincoln. Union College offers a variety of baccalaureate degrees in 27 fields of studies including the oldest four-year nursing program in Nebraska and one of only two physician assistant studies programs in the state. Union’s unique International Rescue and Relief program is a four-year degree that teaches students wilderness survival, rescue, emergency management and emergency medical care to prepare students for careers in the medical field, public safety and project development.

IABC: What is your job title and what do you do?

Teller: My business cards says I’m the director of public relations and I’m part of a staff of four in the Marketing Communications department. My role involves managing major publications, media relations, advertising, creating marketing materials and managing video production.

IABC: Why did you join IABC? 

Teller: Some colleagues encouraged me to join some 12 years ago. I moved away from Lincoln and let my membership lapse, but then rejoined when I moved back about four years ago. I really value the connections I have made with fellow communicators in the Lincoln community through IABC.

IABC: What area of communication are you most passionate about and why?

Teller: I love to tell stories using digital tools, especially video. I have been producing videos since high school, and that has been my passion even though it has not been my primary focus through much of my career.

I believe video is the most powerful communication tool other than face-to-face conversation. The combination of audio and moving images has the ability to connect on a deeper emotional level than most other media. Plus, I get to play with lots of cool toys.

IABC: In what areas of communication do you have experience? 

Teller: Most of my career has been spent working in public relations and publication production and editing, which includes a lot of news and feature writing, media relations, photography, etc. But as I mentioned before, video and digital media are my passion, so I have found a way to stay current in those fields, too.

IABC: What do you like to do for fun?

Teller: I enjoy playing and watching sports—especially football—with my kids. I am also a licensed amateur radio operator and volunteer as a weather spotter for Lancaster County Emergency Management during severe weather season.

Right now my passion is singing with the Mighty Magic Pants, a vocal band created by Mike Mennard. We perform kid friendly music and poetry for events and organizations all over Nebraska including the Lincoln Children’s Museum, Nebraska State Fair, Arbor Days, Homestead Days and many more. You can find out more about the band at www.mightymagicpants.com.

IABC: Tell us about your family.

Teller: I have been married to Tawnya, my high school sweetheart, for more than 17 years. She home schools our four children, ages 7-13, and works as the booking manager for the Mighty Magic Pants.

IABC: How long have you lived in the Lincoln area?

Although I was born just across the river in Council Bluffs, I didn’t move to Lincoln until 1994 to study communication at Union College. After graduation I worked in Lincoln for eight years and then spent some time in Fort Worth, Texas, before returning to Lincoln in 2009.

Member Profile: Margo Young

by Cassie Martching

Margo-YoungMargo Young is a special projects coordinator for the senior associate dean in the College of Business Administration at the University of Nebraska Lincoln.

From time to time we track down a member of the Lincoln IABC chapter and ask a few questions so you can get to know them better. This month we talked with Margo Young, IABC member who supports the Lincoln board’s finance and professional development teams.

IABC: Who is your current employer? 

Young: I am a proud employee of the University of Nebraska–Lincoln, a land grant institution formed under the Morrill Act in 1869. This legislation gives us a tripartite mission of education, research and service.

IABC: What is your job title? What does your job entail?

Young: I am a special projects coordinator for the senior associate dean in the College of Business Administration. I gather assessment data for graduating seniors and collect and analyze them for ranking surveys (such as Businessweek), for assessment reports for PEARL (within the University of Nebraska–Lincoln) and for AACSB, the accrediting agency for schools and colleges of business.

IABC: Why did you join IABC?

Young: I am a stand-alone communicator in a large college, so I joined IABC for professional fellowship and for the thought-provoking programming that our chapter provides.

IABC: What area of communication are you most passionate about and why?

Young: My idea of communications perfection is to craft a message using emotive and evocative language. Whether it is for a greeting card, for a report or for a letter, I like to use words and images to inspire or inflame or provoke. My aim is an engaged or emotional response. I honed my skills from a childhood filled with too many books and countless hours of TV. When we played outdoors, our pickup football games were accompanied by TV-inspired commentary: “Yes, everything is on the line here today. It is a battle of the titans, a duel to the finish for the perennially powerful Team Young versus the dastardly Clan Rolfsmeier…watch now; it’s a long bomb to the end zone…and listen to that crowd roar!”

IABC: In what areas of communication do you have experience?

Young: I have worked in newspaper, for an academic journal and for a scholarly newsletter. I now collect and analyze data for curriculum assessment in a collegiate setting.

IABC: What do you like to do for fun?

Young: I am on a USTA senior women’s tennis team. I have played weekly matches with my Tuesday night foursome longer than I have been married.

My goal is to improve from gardener to master gardener next year. The pride of my flowerbeds comes from those plants originally harvested from my mother’s garden in Seward or from her great-great grandmother’s orchard near Bennet.

I completed the 40-story Trek the Tower in February.

IABC: Tell us about your family.

Young: Richard DeFusco and I will celebrate our 25th anniversary this May. He is a professor of finance at UNL and cycles more than 3000 miles every year. Our oldest daughter, Rachel, is a former Lincoln Southeast cheerleader and a junior at UNL majoring in civil engineering. (And for our Olsson and Associates members, she is available for internships!) She is a member of SWE (Society of Women Engineers), belongs to Delta Delta Delta and is a club mentor at Culler and Goodrich Middle Schools. Our youngest child, Rebekah, is a senior in high school, a Regents scholar, the vice president of the Asian Caucus and an avid dancer. After being a dance parent for both children for a decade, I became an adult ballet student in 2012.

IABC: How long have you lived in the Lincoln area?

Young: I have lived in Lincoln long enough to see my children’s elementary school change from being the big, new school to a school where students are slated to be bused next year because of scheduled renovations.

IABC: Is there anything else you would like the IABC membership to know about you?

Young: This is a tough era for communicators. We are seen as partisan hacks or mere shills for greater sales. Good grammar, accurate reporting and balanced presentation are not valued in today’s business or political climate. These trends make it more important than ever to maintain our professional skills and standards.

Sedivy Appointed to IABC Pacific Plains Region Board

 

Lisa Sedivy 2013_square
Lisa Sedivy was recently appointed to the IABC Pacific Plains Region board of directors.

For Lisa Sedivy, ABC, a corporate communication area leader for Olsson Associates and a Lincoln IABC member since 2007, the best part of being an IABC member is the involvement.

“I joined because my boss suggested IABC would provide some good content to help me in my job,” she said. “I stayed because of the relationships I made with other members and because of the opportunities and information I’ve gained from my membership, volunteer service, and overall participation.”

In January, the IABC Pacific Plains Region board of directors gave her another opportunity to get involved when they asked Sedivy to join their board, replacing the director of professional development who had to resign for health reasons.

“I’m diving into the middle of a board year, so I’m trying to get up to speed quickly,” she said. “I want to help find interesting and meaningful professional development opportunities for the 2,000 professional communicators in our region.”

Sedivy is no stranger to IABC leadership. She served on the IABC Lincoln board from 2008 – 2012, including a stint as president. She also represented the chapter at several national IABC meetings where she made contacts that lead to her board appointment.

The IABC Pacific Plains Region encompasses 19 chapters and 2,000 members in the northern and western one-third of the United States, from California to Illinois and northward. The 12-member board works to support local chapter leadership through education and resources while representing the region at the international level.

Even with a demanding job where she manages the communications needs of a client with 25 offices spread over eight states, Sedivy embraces this new responsibility and wants to share her enthusiasm for involvement with fellow members. “The more you do with IABC, the more you gain,” she said. “So, volunteer to help—start small or dive right in.”

Member Profile:
Susan Hartmann

Susan Hartmann

From time to time we track down a member of the Lincoln IABC chapter and ask a few questions so you can get to know them better. This month we talked with Susan Hartmann, IABC Lincoln board member who works with the membership recruitment team.

IABC: Who is your current employer? What is the principal business of your company?

Susan: I work at Vision Maker Media, part of a national minority consortia that receives funding from the Corporation for Public Broadcasting. We’re located in the Nebraska Educational Telecommunications (NET) building on North 33rd Street. Our mission is to empower and engage Native People to tell stories. We envision a world changed and healed by understanding Native stories and the public conversations they generate.

Vision Maker Media exists to serve Native producers and Indian country in partnership with public television and radio. We work with Native producers to develop, produce and distribute educational telecommunications programs for all media including public television and public radio. We also support training to increase the number of American Indians and Alaska Natives producing quality public broadcasting programs, which includes advocacy efforts promoting increased control and use of information technologies and the policies to support this control by American Indians and Alaska Natives.

IABC: What is your job title?

Susan: My title is director of communications.

IABC: Why did you join IABC? 

I first joined IABC early in my career after my supervisor (Diana King) at Tabitha Health Care invited me as her guest to a monthly meeting. Afterwards, she encouraged me to join a professional organization in order to gain more confidence and to further my professional career. She spoke highly of IABC and encouraged me to join. I did, and was a member for 13 years until I switched careers to go back to teaching high school journalism and English. But I came back after I became disillusioned with the changes in the teaching profession.

IABC: What area of communication are you most passionate about and why? 

Susan: In graduate school I focused on several areas, including public relations and marketing. I am a strong believer in the ideas presented by James Grunig in his book Excellence in Public Relations and Communication Management. In fact, the IABC Research Foundation supported his work. I’ve used Grunig’s ideas as part of my communication strategies at work.

When I first read Grunig’s book I wanted to shout his praises to the world, because his ideas make sense not only for communicators but for organizations as a whole. His views on what makes an organization effective and how communication managers can apply the theories of excellence and effectiveness still ring true. I believe he hits the mark.

IABC: In what area of communication do you have the most experience and skill?

Susan: In every position I have honed different skills – writing, editing, graphic design, social media, public relations, marketing. I have the most experience in writing and editing, since I taught writing and editing for eight years and served as a writer/editor for a variety of internal publications. I also have experience in graphic design and desktop publishing. In several positions I served as a photographer, and I taught photojournalism to high school students for three years. I worked in four state agencies, serving as a Public Information Officer II in two of those agencies. In my current position I do more with social media strategy, e-mail marketing and website maintenance.

IABC: What do you like to do for fun?

Susan: I enjoy reading, gardening and photography. I like making my yard bloom in the spring and summer months and growing vegetables we can eat.

IABC: Tell us about your family.

Susan: Tom is my husband. I have two grown children. Michael lives in Hemingford, Neb., with his wife and three kids. Sara is working on her master’s degree in early childhood education and working full time at Fingerprints Child Care in Lincoln.

IABC: How long have you lived in the Lincoln area?

Susan: I moved to Lincoln four years ago from Firth, just 20 miles south of Lincoln. My children attended Norris Schools. I commuted to Lincoln for more than 20 years. After my children graduated I decided to move to Lincoln and save gas.

IABC: Is there anything else you’d like the IABC membership to know about you?

When I left my communications career to go back to teaching, I missed my IABC connections. Teaching was all-consuming and left little time to make connections outside of school. After I left teaching, one of the first things I did was to begin reconnecting with IABC members. It is one of the best ways to learn and network, no matter where you are in your career.

Vision Exhibits wins IABC Pacific Plains Silver Quill Awards

Janet Denison of Vision Exhibits in Lincoln was recently awarded a Silver Quill Award by IABC Pacific Plains Region.

The IABC Pacific Plains Region has announced the winners of the 2013 Silver Quill Awards. Janet Denison of Vision Exhibits was among the elite group of business communicators who earned two awards in the competition, which invites participation from more than 6,000 business communicators throughout the Pacific Plains Region comprised of 19 states. Janet earned Awards of Merit for her entry, “LI-COR Biosciences 10×30 Exhibit,” in the Marketing, Advertising and Sales Vehicles, and Other Graphic Design categories. The exhibit design resulted in more than tripling the number of leads for LI-COR at its trade shows in 2013, and increased awareness of its brand. Vision Exhibits was also the recent recipient of the 2013 MarCom International Gold Award for the LI-COR exhibit.

“We are proud to recognize a select group of our colleagues – communication superheroes – who have risen to elite status by setting and meeting communications objectives that delivered significant, measurable results to their organizations,” said Jennifer Peters, IABC Silver Quill Awards chair. “Janet Denison, Vision Exhibits, has shown that she used strategic thinking, creativity and ingenuity to get the job done.”

Linger and Learn Bonus Sessions new in 2014

NEW IN 2014! Linger a little longer and learn a whole lot more! Beginning in 2014, new IABC LINCOLN bonus sessions will super-size your skill sets. For only $10 added to your regular meeting charge, we’re providing an additional 60 minutes of hands-on learning and in-depth Q&A. Get even more value from your IABC LINCOLN professional development meetings. Be watching for Linger & Learn Bonus Sessions.

Get ready to use new tools!

L&L Download inst Be ready to access your online tools. Download the guest request and follow these simple instructions 24 hours in advance of the meeting.

 

 

 

Joe Starita receives Leadership in Communication Award

Joe Starita is the 2013 Leadership in Communication Award recipient.

Each year IABC-Lincoln selects an outstanding communicator to receive its highest honor, the Leader in Communication Award. This award celebrates not only the accomplishments of the recipient, but it serves to expose high school students and teachers in the area of study that relates to the award winner to a first hand experience with a person of stature and a lifetime of accomplishment.

IABC-Lincoln will honor the 2013 Leadership in Communication Award recipient, Joe Starita, at an award luncheon on November 14, 2013, at The Lodge at Wilderness Ridge (register here.)

Joe Starita is a professor in the College of Journalism and Mass Communications. For the past 10 years, he has taught many of the college’s depth reporting classes – classes designed to give students the skills to probe deeply into a focused topic while also providing some international reporting opportunities. To that end, he has taken groups of students to Cuba, France and Sri Lanka. Closer to home, he has co-taught a depth reporting class that exhaustively examined the pros and cons of corn-based ethanol and a legislative attempt to significantly strengthen state immigration laws.

Before joining the journalism faculty in 2000, Starita spent 13 years at the Miami Herald, where he served as the paper’s New York bureau chief from 1983-1987. He also spent four years on the Herald’s Investigations Team, where he specialized in stories exposing unethical doctors and lawyers. One
of those stories, an article examining how impoverished and illiterate Haitians were being used to extort insurance companies into settling bogus auto claims, was a Pulitzer Prize finalist in local reporting.

Interested in American Indian history and culture since his youth, Starita returned to his native Nebraska in 1992 and began work on a three-year book project about five generations of an Indian family. “The Dull Knifes of Pine Ridge – A Lakota Odyssey” – was published in 1995 by G.P. Putnam and Sons
(New York), has been translated into six foreign languages and was nominated for a Pulitzer Prize.

In 2009, St. Martin’s Press published Starita’s “I Am a Man: Chief Standing Bear’s Journey for Justice,” a book on the life and death of Standing Bear, the Ponca chief who, in 1879, unwittingly ended up in the crosshairs of a landmark legal case. That book was  the One Book-One Lincoln selection for 2011 and the One Book One Nebraska pick for 2012. In July 2011, Starita received the Leo Reano Award, a national civil rights award, from the National Education Association for his work with the Native American community.

Silver Quill Awards Deadline Quickly Approaching

by IABC Pacific Plains Region staff

The Silver Quill Awards give professional communicators an opportunity to showcase their best work. By joining the prestigious ranks of the Silver Quill, you will show colleagues, clients and employers that you are one of the world’s most revered communication superheroes.

It’s time to get the credit you deserve for going above and beyond the call of duty.

Superheroes, Silver Quill is designed to show off your communication superpowers. Benefits of entering include:

  • A stronger resume that will raise your professional profile.
  • Street cred that takes your career potential through the roof.
  • A reputation that precedes you.
  • New respect from your boss for making a real difference.
  • The personal brand of an innovator.

Early Bird Deadline: Monday, September 9
Final Deadline: Monday, September 23

Visit http://ppr.iabc.com/silver-quill/ to learn more about the 2013 Silver Quill Awards, including tips on how to enter, or download the Silver Quill Call for Entries. http://ppr.iabc.com/wp-content/uploads/2013/06/F4_2013_SQ-Call4Entries.pdf

Member Profile: Jerry Krueger

by Cassie Martsching

Jerry Krueger is the new co-coordinator for IABC Lincoln.

From time to time we track down a member of the Lincoln IABC chapter and ask a few questions so you can get to know them better. This month we talked with Jerry Krueger, who currently serves as the co-coordinator (a.k.a. vice president) of our chapter.

IABC: Who is your current employer? What is the principal business of your company?

Jerry: I work for Leadership Resources. We work with organizations that believe success lies within the strategic intentions of their leadership team and the productivity of their people. By combining proven talent development processes with accountability systems, our services produce positive behavioral and cultural changes, leading to increased engagement and measurable results.

IABC: What is your job title? Please briefly describe what you do. 

Jerry: I am the Vice President of Business Development. I work to establish new relationships with leaders and organizations, and to create high-payback solutions that meet their development needs. My twenty-five years of professional experience in organizational improvement and marketing initiatives helps me to excel in this role and allows me to provide the very best service for my clients.

IABC: Why did you join IABC? 

Jerry: I joined IABC to take advantage of the wonderful professional development and networking opportunities. IABC is the only professional development organization, that I’m aware of, that caters to all communication professionals, regardless of their specialization. I find this to be especially appealing, and it’s the primary reason why I choose to continue investing in IABC membership.

IABC: What area of communication are you most passionate about and why? 

Jerry: The area of communications I’m most passionate about is marketing communications because I’m in a business development (sales) role. I don’t believe an organization can attain sustained sales success without the support of great marketing.

IABC: In what area of communication do you have the most experience and/or skill? Why? 

Jerry: The area of communication in which I have the most experience and skill is marketing communications. Prior to taking my present job, I held a marketing position at a global organization for twenty-two years. While in this role, I developed and managed numerous corporate marketing initiatives aimed at producing increased brand and product awareness among key target audiences. I had the good fortune of being able to direct scores of mass marketing campaigns using web, direct mail, email and event strategies.

IABC: What do you like to do for fun?

Jerry: In my free time I like to read, exercise, cook, taste wine and watch college football. I don’t really have any hobbies unless seeking out and finding new wines to taste, and new food recipes to match them with, can be considered a hobby.

IABC: Tell us about your family.

Jerry: My wife, Cheryl, and I just celebrated our thirtieth wedding anniversary. Cheryl is a sales executive with Windstream Communications. She’s my closest advisor and supporter and I couldn’t have asked for a more fantastic life-partner. We are blessed with two wonderful children. Alexa (27) is single and gainfully employed as an art teacher at a local preschool. Chase (21) is also single and a third-year student at UNL.

IABC: How long have you lived in the Lincoln area?

Jerry: We moved to Lincoln from Fort Collins, Colorado, in June of 1984. So we’ve called Lincoln home for the past twenty-nine years.

IABC: Is there anything else you’d like the IABC membership to know about you?

Jerry: I would like my fellow members to know that I’m passionate about their professional development. Reach out to me any time you want to discuss. I want to know how you think IABC can better serve you, and provide you with the best in professional development experiences.