From time to time we track down a member IABC Lincoln and ask a few questions so you can get to know him or her better. Here, we talk with Lyn Wineman.
IABC: Who is your current employer?
IABC: What is your job title and what do you do?
My title is President: Chief Strategist. I work with Owners, Executive Directors, Presidents and Vice Presidents of for- and non-profit organizations to help them set and implement their brand and marketing strategies.
IABC: Why did you join IABC?
I like interacting with others in our industry and supporting professional education opportunities in our community.
IABC: What area of communication are you most passionate about and why?
I am most passionate about branding. It’s been proven time, and time again, that a strong brand will help an organization command a higher price, ward off competitive threats and set the stage for a positive internal culture.
IABC: In what areas of communication do you have experience?
In thirty years I have done just about everything! Business-to-consumer, business-to-business, nonprofit and more. Today I am excited about taking a deep dive into digital marketing and working to improve online conversions.
IABC: What do you like to do for fun?
I am a new empty nester. While I enjoy my new-found freedom from after-school activities, my favorite thing is to have the entire family home for Sunday dinner or movie night.
IABC: Tell us about your family.
My husband Neil is Director in UNL’s Information Services Department. My oldest daughter, Erin, is married to Kade. She recently joined our team at KidGlov! My son, Scott, is a sophomore at UNL and my youngest daughter, Haley, is a freshman at UNO—playing on the golf team. I also have a chocolate Lab mix (Tootsie), housecat (Mickey), and a small flock of peacocks.
IABC: How long have you lived in the Lincoln area?
I live in one of the oldest farmsteads in Lancaster Family. My family has been here for over 150 years and my kids are the seventh generation to live on our farm. I went to Waverly High School and the UNL School of Journalism. I started a marketing internship at a local advertising agency while I was in college.