May Workshop Hosted by IABC-Lincoln: Employees, Engagement, and Enthusiasm


Wednesday, May 16

Courtyard Marriott Lincoln Downtown/Haymarket
808 R Street
Lincoln, NE 68508 

Registration & Networking: 07:30 a.m. – 8:00 a.m.

Workshop: 08:00 a.m. – 12:00 p.m.

  • 1st section: About Engagement
  • 2nd section: About Employees
  • 3rd section: Making a Plan for Enthusiasm

Networking Lunch: 12:00 p.m. – 01:00 p.m.


Does your company suffer from low employee engagement? Do you or your organization have a communication challenge? Do you need professional development hours?

If you said yes to any of the above, this is a training you won’t want to miss!

There’s one thing that can help your organization:

  • Increase productivity
  • Increase revenue
  • Increase customer retention
  • Increase satisfaction

It’s not money. Or magic. 
It’s employee engagement.

Gallup research makes it clear that employee engagement is a problem and that  it directly impacts the bottom line. Unfortunately, most think it’s “other companies” that have a problem. With less than 33 percent of employees “engaged,” it’s hard to imagine it’s not happening to you, too.

Engagement is affected by many things, but all of them require communication to align (or realign) employee attitudes. Now you can discover the primary levers that drive engagement so you know where to start and how to develop a communication plan to make it all work.

On May 16, IABC Lincoln will present, “Employees, Engagement and Enthusiasm,” a hands-on workshop with Mark Kretschmar, ABC, MA. Mark is an engineer turned communication expert and professor who focuses on increasing employee engagement. Mark will be using his IABC Gold Quill winning case study as an example.

During the workshop, attendees will learn the:

  • Latest research on the state of employee engagement
  • Primary levers that get employees to care
  • Communication strategies and tactics for driving engagement


Mark Kretschmar, ABC, MA 

Organizations and individuals hire Mark because they realize all their great ideas, opportunities and projects only come to life when they are effectively communicated to others – whether customers or team members.

Mark is an engineer turned communication expert and professor. His engineering-based understanding of “process” with his knowledge of current academic research on communication in every form, compliments his 10 years of experience troubleshooting communication problems. He is uniquely qualified to provide proven communication practices that will help remove the limits on your ideas and opportunities.

As a professional speaker, consultant, professor and corporate communicator, he focuses on increasing employee engagement and working together better.

Recognized and Sought-After
His work in corporate/internal marketing communications has won IABC Gold, Silver, and Bronze Quill awards as well as an MRA HR Excellence Award.

As a communication and development leader, he has served as president of IABC Minnesota where he was recognized for his improvements to the organization’s ability to engage members and produce revenue. He also served on the board of directors of ATD (Association for Talent Development – Great Twin Cities Chapter).

Mark is a multiple award winner with Toastmasters at the Club, Area and Division levels for both speaking and evaluating others.

Education and Accreditation
Mark holds a B.S. and M.A. in Communication Studies; he is an Accredited Business Communicator (ABC) with the International Association of Business Communicators and a PMC-III certified marketer with Pragmatic Marketing.

Before pursuing communication, Mark was a design engineer creating industrial instrumentation and metrology sensors for the packaging, semi-conductor and other manufacturing markets. He speaks “engineer” very well.

Educator and Trainer
Mark is an adjunct professor of Communication Studies at two local universities. He is a trained and authorized user of the I-Skills Zone Communication System for Companies, and a certified user/trainer of the Conflict Dynamics Profile from the Center for Conflict Dynamics at Eckerd College.

Corporate Communicator
As an experienced corporate communication manager, Mark has created award-winning strategic communication plans for marketing and internal communication. His plans have increased market share from 40 to 90 percent in one year, increased employee engagement, and reduced quality problems by 50 percent. He also coaches executives and sales staff for important presentations.


Register @ EventBrite through 5:00 p.m., Thursday, May 10.

Please register and pre-pay by the registration deadline.

We no longer accept late payments or payments at the door.

If you have special dietary needs, please email Janet Denison at by the deadline.

Note: Due to catering expenses, all cancellations MUST be at least 48 hours before the meeting or the pre-pay will not be refunded.

Upcoming Events


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