The Evolution of Marketing


Please note the changes in date and location for this event.

Wednesday, August 16
11:30 a.m. to 1:00 p.m.

  • 11:30 a.m.: Check-in, Lunch, and Networking
  • 12:00–1:00 p.m.: Program

Olsson Associates, Haymarket Conference Room
601 P Street, Suite 200
Lincoln, NE 68508


Red Thread Creative’s energetic Adam Kroft will talk about the evolution of marketing and where the trends are headed. What are the kids doing these days? Why are people over the age of 80 now on Facebook? What about influencer marketing and those Amazon Echo thingies? Adam will be cover it all.


Adam Kroft is the CEO at Red Thread Creative. He graduated from the University of Nebraska-Lincoln in 2014 where he made waves across the College of Journalism and Mass Communication for his ADDY-winning creative work. Adam has worked at companies like Archrival, Bailey Lauerman and The Big Ten Network. Understanding he had talents in the creative arts, Adam decided to start his own freelance business that evolved into an award-winning creative advertising agency called Red Thread.

Red Thread has become known for pushing the envelope for clients like the University of Nebraska, LES, and United Way. Red Thread is a University of Nebraska Walter Scott Entrepreneurship Winner for its work with virtual reality and other amazing non-traditional advertising.


Check back soon!