Events

 Marketing without Money

 

Marketing without Money: An Event Hosted by IABC Lincoln

Event

Wednesday, May 17
11:30 a.m. to 1:00 p.m.

  • 11:30 a.m.: Check-in, Lunch, and Networking
  • 12:00–1:00 p.m.: Program

Nebraska Educational Telecomm (NET)
1800 N. 33rd St
Lincoln, NE 68503

Overview

All of us would like to take our marketing to the next level. And who better to help us do that than a media insider? Former Emmy Award winning TV reporter Jeff Crilley will share the secrets to getting good news stories that even many seasoned PR pros don’t know. Jeff believes in combining learning with laughter. His charismatic speaking style lends itself perfectly to this fun, interactive, information-packed talk.

Takeaways include:

  • How to come up with stories the media will love
  • The best and worst times for news coverage
  • How to keep your press releases from getting thrown away
  • How to handle negative news
  • How to become the “expert” in your field the media will call for a quote
  • How to keep reporters coming back for more.

Presenter

Jeff Crilley

Jeff Crilley, author of Free Publicity, retired from TV news after 25 years in the business to start the country’s first “all journalist” PR firm. During his career, he made hundreds of national news appearances including CNN, CNN Headline News, FOX News, The Discovery Channel, Good Morning America and The CBS Early Show. He has been recognized by his peers with dozens of national and regional awards including the Emmy, the National Headliners Award, the Edward R. Murrow Award, the Thurgood Marshall Award and in 2004 was named by the Texas Associated Press, “The Best TV Reporter in the state.”

For more information, visit www.RealNewsPR.com.

Registration

Register @ EventBrite through 5:00 p.m. CDT, Friday, May 12

Please register and pre-pay by the registration deadline.

We no longer accept late payments or payments at the door.

If you have special dietary needs, please email Margo Young at myoung1@unl.edu by the deadline.

Note: Due to catering expenses, all cancellations MUST be at least 48 hours before the meeting or the pre-pay will not be refunded.

“Social Media Listening: A Case Study”

Event

Please note the changes in date and location for this event.

Thursday, June 15
11:30 a.m. to 1:00 p.m.

  • 11:30 a.m.: Check-in, Lunch, and Networking
  • 12:00–1:00 p.m.: Program

Olsson Associates, Haymarket Conference Room
601 P Street, Suite 200
Lincoln, NE 68508

Overview

Tyler Thomas

In today’s business environment, digital listening is key to understanding our audiences, mitigating risk, measuring success and overall knowing what is being said online about our brand. Tyler will present strategies for getting started with social listening and setting up a program at your organization.

Presenter
 
Tyler builds award-winning brand engagement via social media communications for the “BIG RED” brand, leading the social media content creation, curation and deployment as well as listening and engagement strategies for @UNLincoln. 
 
He serves as an on-campus consultant assisting colleges, departments and affiliates in developing and maintaining their own social media programs and chairs the University of Nebraska–Lincoln Social Media User Group of 200+ social media managers from across the University of Nebraska system. 
 
Tyler is an adjunct professor at the University of Nebraska–Lincoln, teaching Digital Content Strategy, and he is a self-proclaimed foodie and recently wrote a book on the history of Nebraska Beer. Find him on Twitter ›› @TylerAThomas.

Registration

Register @ EventBrite through 5:00 p.m. CDT, Friday, June 9

Please register and pre-pay by the registration deadline.

We no longer accept late payments or payments at the door.

If you have special dietary needs, please email Margo Young at myoung1@unl.edu by the deadline.

Note: Due to catering expenses, all cancellations MUST be at least 48 hours before the meeting or the pre-pay will not be refunded.