Measuring, Visualizing, and Strategizing: How to present your social media analytics to make data-driven decisions


Please note the changes in date and location for this event.

Thursday, June 15
11:30 a.m. to 1:00 p.m.

  • 11:30 a.m.: Check-in, Lunch, and Networking
  • 12:00–1:00 p.m.: Program

Olsson Associates, Haymarket Conference Room
601 P Street, Suite 200
Lincoln, NE 68508


Colin McGinnis

Measuring and monitoring social media analytics by simply comparing the month-to-month growth of followers or change in reach is no longer enough. For brands to be competitive and maximize their online presence, data-driven decisions are needed to best evaluate your social media investments or identifying areas of opportunity. Colin McGinnis’s presentation will first go over how to determine what data you should pull and what type of chart or visualization to use to answer the questions that are most important for your campaign. Additionally, he will explain how to transform those visualizations into a real-time dashboard that you and your team can use to make data-driven decisions on how to gain a competitive advantage, learn from your customers/clients, and implement better social media strategies.

Colin is a doctoral student at the University of Nebraska—Lincoln pursuing a Ph.D. in educational psychology with a concentration in statistics and measurement. Specializing in social cognition, Colin’s interests are focused on how people process, store, and apply information about others and social situations, particularly in education settings.

Through his research assistantship, Colin is responsible for the development of digital content for the @UNLincoln accounts. He also oversees the data efforts for the University’s Office of Communication’s social media team.

Faculty Profile | LinkedIn


Register @ EventBrite through 5:00 p.m. CDT, Friday, June 9

Please register and pre-pay by the registration deadline.

We no longer accept late payments or payments at the door.

If you have special dietary needs, please email Margo Young at by the deadline.

Note: Due to catering expenses, all cancellations MUST be at least 48 hours before the meeting or the pre-pay will not be refunded.