Christie Hinrichs, president of Tabitha Healthcare Services, is the recipient of the 2012 Leadership in Communication Award.
In a ceremony at Wilderness Ridge on Oct. 26, the Lincoln chapter of the International Association of Business Communicators presented the annual Leadership in Communication award to Christie Hinrichs, president of Tabitha Healthcare Services.
Hinrichs was named President and CEO of Tabitha in July 2010. As the leader of one of Nebraska’s largest health care organizations, Hinrichs launched a bold program of culture change and rebranding. Within six months of launching the brand, Tabitha saw an increase in referrals with more than 80 percent of Tabitha employees reporting brand awareness.
“I think it is a privilege and incredibly humbling to be among the great leaders in communication who have come before me,” said Hinrichs. “I think mostly for me, this is an opportunity to be able to share our story at Tabitha—about how important communication is and how important it is to get it right for those that we serve.”
Her dedication to elder care and involvement in Tabitha dates back to 1993 and includes administrator roles for Tabitha Hospice and the organization’s in-home support program. Following her service as a branch manager for Coram Healthcare and leadership experience as Chief Operating Officer a the Nebraska Heart Hospital, Hinrichs returned to Tabitha in 2006 as Vice President of Clinical Services. Throughout her time away from the organization in a day-to-day capacity, Hinrichs stayed connected with Tabitha by serving on its corporate board of directors from November 2004 through May 2006.
Hinrichs is a member of the Lincoln Chamber of Commerce board of directors, the Lincoln Fire and Rescue advisory board and the Thrivent Fellows advisory board. She recently garnered national honors from the health care industry, where she was named as co-chair for the national LeadingAge Consumer Cabinet. She spends time actively volunteering with Tabitha Meals on Wheels and Junior Achievements.
The Leadership in Communication Award, one of the highest honors IABC Lincoln can bestow, recognizes a person who is not an IABC member, but exhibits leadership in fostering excellent communication. These contributions include such achievements as initiating, directing, supporting or sustaining outstanding and effective communication programs. The IABC chapter award is modeled after the IABC EXCEL Award, recognizing a person who has had international impact by supporting excellence in communication within his or her organization or field.