Why Would Any Sane Person Ever Want to Change a Logo (and Rebrand)?
What do they always say, “If it’s not broke, don’t fix it”? Then why would any company want to change an already strong logo and rebrand?
Kevin Keller answered that great question as he shared the ins and outs and ups and downs of Union Bank and Trust’s (UBT) recent rebranding journey with IABC Lincoln members and guests at the chapter’s September 17, 2015, breakfast meeting.
Kevin spoke about the best practices for laying out a rebranding and marketing plan, as his thirty-seven years of marketing and managerial experience include directing all marketing functions from research through delivery system analysis for one of Lincoln and Nebraska’s best-known financial institutions.
His complete presentation is available on YouTube.
The International Association of Business Communicators (IABC) Lincoln chapter is pleased to announce this year’s recipient of its Leader in Communication Award is Pastor Tom Barber, CEO of People’s City Mission.
This award is given annually since 1999 to a non-IABC member who exhibits leadership in fostering excellent communication. Winners consistently demonstrate vision and leadership in their commitment to effective business communication. Previous recipients include Tom Casady, Joe Starita, Dr. Steve Joel, Bob Kerrey, Chuck Hagel, Ted Kooser, Scott Young and Christy Hinrichs.
Through his communication and business-skill driven leadership, Pastor Tom has made people realize how easy it is to give to the Mission, whether it’s financially, through donating goods or volunteering time.
Please register to join us as we thank and honor Pastor Tom at our Leader in Communication Award Luncheon on Thursday, October 15, 11:30 a.m.–1 p.m., at the Country Club of Lincoln, 3200 South 24th Street. For those attending, we’ll have a receptacle available for donations of twin size bedding, bath towels, and/or personal hygiene products to the People’s City Mission.
The registration deadline is 5 p.m. on Monday, October 12. If you cannot pre-pay and must pay at the door instead, and/or you have special dietary needs, please email Glenna Parks at firstname.lastname@example.org by the deadline. [Note: Due to catering expenses, all registrants MUST cancel 48 hours or more before the luncheon or the pre-pay will not be refunded or a bill will be sent to pay-at-door registrants.]
Come make your IABC Lincoln social network TRULY social! We’re zippin’ into the party room at Zipline Brewing Co. starting at 4 p.m. – arrive whenever you can and we’ll be there until Zipline closes at 8 p.m. Here’s your chance to hang out, visit and practice some of those networking tips from April’s workshop. Light snacks will be provided; a cash bar will get you some taste or two of Zipline brew. The taproom manager will answer our questions at 5 p.m. Stay as long as your schedule permits!
NEW IN 2014! Linger a little longer and learn a whole lot more! Beginning in 2014, new IABC LINCOLN bonus sessions will super-size your skill sets. For only $10 added to your regular meeting charge, we’re providing an additional 60 minutes of hands-on learning and in-depth Q&A. Get even more value from your IABC LINCOLN professional development meetings. Be watching for Linger & Learn Bonus Sessions.
Get ready to use new tools!
Be ready to access your online tools. Download the guest request and follow these simple instructions 24 hours in advance of the meeting.
Joe Starita is the 2013 Leadership in Communication Award recipient.
Each year IABC-Lincoln selects an outstanding communicator to receive its highest honor, the Leader in Communication Award. This award celebrates not only the accomplishments of the recipient, but it serves to expose high school students and teachers in the area of study that relates to the award winner to a first hand experience with a person of stature and a lifetime of accomplishment.
IABC-Lincoln will honor the 2013 Leadership in Communication Award recipient, Joe Starita, at an award luncheon on November 14, 2013, at The Lodge at Wilderness Ridge (register here.)
Joe Starita is a professor in the College of Journalism and Mass Communications. For the past 10 years, he has taught many of the college’s depth reporting classes – classes designed to give students the skills to probe deeply into a focused topic while also providing some international reporting opportunities. To that end, he has taken groups of students to Cuba, France and Sri Lanka. Closer to home, he has co-taught a depth reporting class that exhaustively examined the pros and cons of corn-based ethanol and a legislative attempt to significantly strengthen state immigration laws.
Before joining the journalism faculty in 2000, Starita spent 13 years at the Miami Herald, where he served as the paper’s New York bureau chief from 1983-1987. He also spent four years on the Herald’s Investigations Team, where he specialized in stories exposing unethical doctors and lawyers. One
of those stories, an article examining how impoverished and illiterate Haitians were being used to extort insurance companies into settling bogus auto claims, was a Pulitzer Prize finalist in local reporting.
Interested in American Indian history and culture since his youth, Starita returned to his native Nebraska in 1992 and began work on a three-year book project about five generations of an Indian family. “The Dull Knifes of Pine Ridge – A Lakota Odyssey” – was published in 1995 by G.P. Putnam and Sons
(New York), has been translated into six foreign languages and was nominated for a Pulitzer Prize.
In 2009, St. Martin’s Press published Starita’s “I Am a Man: Chief Standing Bear’s Journey for Justice,” a book on the life and death of Standing Bear, the Ponca chief who, in 1879, unwittingly ended up in the crosshairs of a landmark legal case. That book was the One Book-One Lincoln selection for 2011 and the One Book One Nebraska pick for 2012. In July 2011, Starita received the Leo Reano Award, a national civil rights award, from the National Education Association for his work with the Native American community.
Don’t miss out on the IABC Lincoln fall workshop, Reputation Management: Cracking the Code with Bonnie Caver. The early bird registration price for this all-day event has been extended to Friday, September 13, so register now.
Don’t forget to register for the June 20 IABC Lincoln luncheon “Like Facebook on Steroids—Online Collaboration.” The registration deadline has been extended to 5:00 p.m. on Tuesday, June 18.
The originally scheduled presenter will be unable to join us, so in his place will be Cindy Kelly, communication coordinator for the Kansas Area of the United Methodist Church. Kelly has been an administrator and active user of the MindMixer site EngageGreatPlainsUMC.org, a cooperative venture by the Nebraska and Kansas communications department to engage United Methodists in discussions about coming together as one new Great Plains Conference of the church.
Previous to her work for the United Methodist Church, Kelly worked as a freelance social media manager and strategist with Wichita-based clients. Come hear her practical insights on how organizations can create more meaningful engagement with coworkers and constituents.
The IABC Lincoln chapter recently announced a $1000 scholarship for a Lincoln member to attend the IABC World Conference to be held June 23-26, 2013, in New York City.
Barb Sanford, a long time IABC member, attended her first IABC World Conference in 1998 thanks to a scholarship from IABC. “The first time I attended the conference, I wanted to expand my horizons in the communication profession,” she said. “I wanted to learn more about writing and editing marketing and membership communications (my focus at the time) and to expand my network among my peers.”
Sanford found the conference so useful, she couldn’t stay away. “Since then, I’ve attended the conference many times,” she explained. “Now, I attend to stay on top of trends in the profession—to build on what I know, and to learn what I don’t know that I need to know. I also am able to connect with communicators all around the world who have become my IABC colleagues and friends. I’m still hooked.”
The annual IABC World Conference attracts thousands of communicators from around the world who enjoying networking and more than 70 sessions in a wide variety of communication tracks. “It’s like drinking from a fire hose—but in a good way,” Sanford said as she reflected on what she had learned over the years. “Each year, it’s something different. Early on, it was tips on writing more effectively for online communications, which was a new medium at the time. Next, it was writing more effectively for social media.”
To learn more about the IABC World Conference and the many workshops that will presented in New York, visit wc.iabc.com.
“Just go,” encouraged Sanford. “You’ll come back with learning you can put into action immediately at work—and you’ll make friends you’ll keep for life. I can’t wait to find out what I don’t know but need to know in New York this year.”
Last month, leaders from IABC chapters around the globe gathered in Scottsdale, Ariz., for the annual Leadership Institute. Chapter Management awards were given to those who applied for recognition of their work the prior year. The IABC Lincoln chapter was one of four chapters to receive the prestigious Award of Excellence for financial management.
Teresa Ingram accepted an award of excellence on behalf of the Lincoln chapter (pictured here with Pacific Plains Region board member, Molly Walker).
Having a financial professional such as IABC Lincoln board member Lucas Arndt overseeing our chapter’s finances has put us in the most solid financial position we’ve held in some time. And he continues to take our financial management practices to the next level. Thank you, Lucas, for helping us achieve this international recognition.
From time to time we track down a member of the IABC Lincoln and ask a few questions so you can get to know him or her better. Here is our conversation with Teresa, who is the 2015–2016 Past President and Co-Coordinator.
IABC: Who is your current employer and what is the principal business of the company? Teresa: I joined the Lincoln Community Foundation (LCF) in January 2016. Prior to that I worked at Lincoln Benefit Life (LBL) for 28 years, overseeing employee communication, media relations and community relations, including charitable giving, sponsorship and employee volunteerism. That background benefits my role at LCF, a nonprofit helping donors who share a common interest—improving the quality of life in our community—create a collective, charitable impact. The Foundation also identifies current and emerging issues, channel resources to address our community’s needs, and help Lincoln prepare for the future.
IABC: Tell us a little bit about what you do? Teresa: I’m the Marketing Coordinator for LCF, directing the communication functions for community engagement activities, including Prosper Lincoln (please visit www.prosperlincoln.org!). I also assist with overall Foundation marketing.
IABC: Why did you first join IABC? Teresa: Because Marcia White said I should! Seriously, I didn’t know about IABC until I met Marcia and she asked me about my job at Lincoln Benefit. That was 25+ years ago and I’ve enjoyed the monthly professional development meetings with my local peers.
IABC: What part of communication are you most passionate about and why? Teresa: I really enjoy writing and editing. I try to use storytelling, even edited down to a sentence or two, to make it memorable. My mother was an English teacher and published poet, so she influenced my creativity and attention to detail. I’m told I have an “eagle eye” … I even see typos and punctuation errors on billboards when I’m driving!
IABC: In what area of communication do you have the most experience and why? Teresa: That would have to be written communication. But I’ve also coordinated Town Hall meetings, events/celebrations, research projects, videos and more—my role at LBL covered a lot of territory. My new job has given me some challenges that are exciting for my personal growth, including social media and website curation.
IABC: What do you like to do for fun? Teresa: In the summer I golf with girlfriends and in the winter my husband and I snow ski with friends in the Cornhusker Ski Club. Both are individual sports that challenge me, but I get to do them with others. We also love to travel and try to plan 2-3 non-ski trips a year.
IABC: Tell us a little bit about your family. Teresa: My husband is Todd Ingram—he works in IT at Continental Group (formerly Veyance/Goodyear). We have a “furry” kid, Coco, who was a 2-time shelter pup at a young 14-months when we adopted her in 2013.
IABC: How long have you lived in Lincoln? Teresa: I’ve lived in Lincoln longer than I lived in my hometown of Kearney. I moved here after college, in 1984.
IABC: Is there anything else you’d like to share with the Lincoln IABC membership? Teresa: I have a lot of friends in our IABC chapter and gained leadership skills due to my membership, mainly because I volunteer on the board. If you want to get to know your peers better and grow professionally, please say “yes” when asked to serve the association!
The IABC Lincoln Feb. 21 event, “Rebranding Lincoln” with Jenny Sundberg from the Lincoln Chamber of Commerce has been rescheduled for March 4 because of inclement weather. Registration for the event has been reopened until Feb. 28. For more information or to register, click here.
February is membership month for IABC. For each new member or lapsed member, IABC will waive the usual $40 application fee. Plus, new members will receive a free month of membership for every new member they bring with them in the month of February.
If you know anyone who has been thinking about joining, encourage them to sign up right away.