Ryan Gross and Megan Maslonka from the Lincoln Children’s Zoo spoke to IABC Lincoln about their roles at the zoo and how it has become a popular destination for families. They made their presentation to IABC Lincoln at its professional development lunch on February 15, 2017.
A video of her presentation is posted on YouTube at Lincoln Children’s Zoo presentation (The video will open in a new tab/window.).
Ryan Gross, Lincoln Children’s Zoo Director of Creative Strategy, has over 15 years’ experience in the hospitality and attractions industry spending eight years in marketing and branding leadership roles. He understands the importance of building a strong brand by creating and maintaining consistent messages and imagery. He has held various positions with the Walt Disney Company, Lincoln Children’s Zoo and Strategic Air & Space Museum. He currently is the Director of Creative Strategy at Lincoln Children’s Zoo where he oversees creative development of all projects.
Megan Maslonka is graduate of Nebraska Wesleyan with a bachelor of fine arts and a minor in marketing. She has spent time with Firespring and currently oversees all design and branding at Lincoln Children’s Zoo. She directly oversees all of the Zoo’s social media strategy. Megan is also on the team that is developing the Zoo’s expansion branding plan. Megan is originally from Homer, Nebraska, and is engaged to her fiancé, Tyler. In her spare time she enjoys gardening, traveling and is an avid Pokemon video game player.