If You Missed It … Pleasing Customers While Staying True to Your Brand

Sarah Wischhof spoke on the topic, “Pleasing Customers While Staying True to Your Brand,” at IABC–Lincoln’s May 19, 2016, professional development lunch.

Sarah Wischhof has over ten years of experience in the marketing field. She earned her bachelor’s degree in journalism and mass communications from the University of Nebraska-Lincoln. She began her career in the publishing industry, helping authors promote their books to local, regional and national media. From there, she did some freelance work Swanson Russell and then spent a few years working in the financial market—as the director of marketing for an Ameriprise Financial adviser and the marketing coordinator for Pinnacle Bank. She currently has the pleasure of serving as the Director of Marketing and Special Events for the United Way of Lincoln and Lancaster County, where she gets to develop marketing strategies to demonstrate all the positive work being done in the Lincoln community.

A video of her presentation is posted on YouTube at Sarah Wischhof presentation (Link will open in a new tab.).