Lacy Jo, Director of Operations, Transformation Marketing, spoke on the topic, “Snapchat’s New Feature for Marketing and Communications,” at IABC–Lincoln’s Sept. 21, 2016, professional development lunch.
A video of her presentation is posted on YouTube at Lacy Jo Donald presentation (The video will open in a new tab/window.).
She is the director of operations at Transformation Marketing, a marketing design firm that works with clients to create campaigns to increase their presence and stay consistent with their brands to increase brand awareness as well as sales. Lacy and the entire team at Transformation Marketing have made keeping up-to-date on industry standards, trends and information a high priority.
Lacy graduated from the University of Nebraska at Kearney with a bachelor’s degree in Travel and Tourism, and a minor in Visual Communications and Design. During her college career, she provided social media services for the Nebraska Cattlemen’s Classic. Lacy held the position of program director for the Kearney Area Chamber of Commerce for two years before joining the team at Transformation Marketing.
Lacy described her role at Transformation Marketing as more than a job: “I have a passion for what I do—helping build a great team at an amazing company, helping build companies by boosting brand awareness with our marketing efforts, and having a blast doing it all.”