Why Would Any Sane Person Ever Want to Change a Logo (and Rebrand)?
What do they always say, “If it’s not broke, don’t fix it”? Then why would any company want to change an already strong logo and rebrand?
Kevin Keller answered that great question as he shared the ins and outs and ups and downs of Union Bank and Trust’s (UBT) recent rebranding journey with IABC Lincoln members and guests at the chapter’s September 17, 2015, breakfast meeting.
Kevin spoke about the best practices for laying out a rebranding and marketing plan, as his thirty-seven years of marketing and managerial experience include directing all marketing functions from research through delivery system analysis for one of Lincoln and Nebraska’s best-known financial institutions.
His complete presentation is available on YouTube.