by Cassie Martching
From time to time we track down a member of the Lincoln IABC chapter and ask a few questions so you can get to know them better. This month we talked with Margo Young, IABC member who supports the Lincoln board’s finance and professional development teams.
IABC: Who is your current employer?
Young: I am a proud employee of the University of Nebraska–Lincoln, a land grant institution formed under the Morrill Act in 1869. This legislation gives us a tripartite mission of education, research and service.
IABC: What is your job title? What does your job entail?
Young: I am a special projects coordinator for the senior associate dean in the College of Business Administration. I gather assessment data for graduating seniors and collect and analyze them for ranking surveys (such as Businessweek), for assessment reports for PEARL (within the University of Nebraska–Lincoln) and for AACSB, the accrediting agency for schools and colleges of business.
IABC: Why did you join IABC?
Young: I am a stand-alone communicator in a large college, so I joined IABC for professional fellowship and for the thought-provoking programming that our chapter provides.
IABC: What area of communication are you most passionate about and why?
Young: My idea of communications perfection is to craft a message using emotive and evocative language. Whether it is for a greeting card, for a report or for a letter, I like to use words and images to inspire or inflame or provoke. My aim is an engaged or emotional response. I honed my skills from a childhood filled with too many books and countless hours of TV. When we played outdoors, our pickup football games were accompanied by TV-inspired commentary: “Yes, everything is on the line here today. It is a battle of the titans, a duel to the finish for the perennially powerful Team Young versus the dastardly Clan Rolfsmeier…watch now; it’s a long bomb to the end zone…and listen to that crowd roar!”
IABC: In what areas of communication do you have experience?
Young: I have worked in newspaper, for an academic journal and for a scholarly newsletter. I now collect and analyze data for curriculum assessment in a collegiate setting.
IABC: What do you like to do for fun?
Young: I am on a USTA senior women’s tennis team. I have played weekly matches with my Tuesday night foursome longer than I have been married.
My goal is to improve from gardener to master gardener next year. The pride of my flowerbeds comes from those plants originally harvested from my mother’s garden in Seward or from her great-great grandmother’s orchard near Bennet.
I completed the 40-story Trek the Tower in February.
IABC: Tell us about your family.
Young: Richard DeFusco and I will celebrate our 25th anniversary this May. He is a professor of finance at UNL and cycles more than 3000 miles every year. Our oldest daughter, Rachel, is a former Lincoln Southeast cheerleader and a junior at UNL majoring in civil engineering. (And for our Olsson and Associates members, she is available for internships!) She is a member of SWE (Society of Women Engineers), belongs to Delta Delta Delta and is a club mentor at Culler and Goodrich Middle Schools. Our youngest child, Rebekah, is a senior in high school, a Regents scholar, the vice president of the Asian Caucus and an avid dancer. After being a dance parent for both children for a decade, I became an adult ballet student in 2012.
IABC: How long have you lived in the Lincoln area?
Young: I have lived in Lincoln long enough to see my children’s elementary school change from being the big, new school to a school where students are slated to be bused next year because of scheduled renovations.
IABC: Is there anything else you would like the IABC membership to know about you?
Young: This is a tough era for communicators. We are seen as partisan hacks or mere shills for greater sales. Good grammar, accurate reporting and balanced presentation are not valued in today’s business or political climate. These trends make it more important than ever to maintain our professional skills and standards.