Be Heard with IABC Lincoln!

IABC Lincoln provides professional tools and resources to communicators. Through the Lincoln chapter of the International Association of Business Communicators, you’ll find valuable networking opportunities, friends and recognition in the communications field.

Measuring, Visualizing, and Strategizing: How to present your social media analytics to make data-driven decisions

Professional Development Lunch and Presentation—
Thursday, June 15, 2017

Measuring and monitoring social media analytics by simply comparing the month-to-month growth of followers or change in reach is no longer enough. For brands to be competitive and maximize their online presence, data-driven decisions are needed to best evaluate your social media investments or identifying areas of opportunity. Colin McGinnis’s presentation will first go over how to determine what data you should pull and what type of chart or visualization to use to answer the questions that are most important for your campaign. Additionally, he will explain how to transform those visualizations into a real-time dashboard that you and your team can use to make data-driven decisions on how to gain a competitive advantage, learn from your customers/clients, and implement better social media strategies.

Find out more.

Event Videos

Beginning with the January 2017 Professional Development Event, IABC Lincoln will share the videos of the presenters on YouTube in a batch in July. The best way to stay current on these cutting-edge topics is to join other communications professionals at the monthly events.

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